Advertise at the Col J.J. Parr Sports Centre at 4 Wing Cold Lake

We are pleased to be able to offer advertising opportunities at the Col J.J. Parr Sports Centre. Promote your business through advertisements:

  • in the Blue Arena
  • on our TV’s placed in high traffic locations

Blue Arena

The Blue Arena at the Col. J.J. Parr Sports Centre, which is in use year-round, has approximately 1,000 visitors per week. It hosts ice hockey, figure skating, lacrosse, ball hockey, cadets, and a variety of other events. There are various advertising opportunities to meet the needs of your business:

Wall Signage*

Wall signage advertising is located above the glass directly across from the spectator seating area. The signs are 4’ high x 6’ wide. Advertisements are offered on two-year contracts at a cost of $325/year and one-year contracts at a cost of $350, beginning in August.

Rink Board Advertising*

Rink board advertising is highly visible and is located on the boards directly across from the spectator seating area. Advertising space is available in 8’ sections, and consists of a Styrene sheet with the advertisement protected by a sheet of Lexan covering. Advertisements are offered on one ($1,000), two ($950) or three ($875) year contracts, with each year of the term beginning in August.

In-Ice Advertising*

In-ice advertising is visible from everywhere in the arena, and is available in various sizes and locations. Advertisements are offered on one-, two- or three-year contracts, with each year of the term beginning in August. Click here for in-ice advertising options.

*Please note the advertiser is responsible for procuring and purchasing approved signage. We can assist with this process. All prices do not include GST.


You also have the opportunity to have digital advertisements throughout the Col J.J. Parr Sports Centre on TV’s placed in high traffic locations. Your advertisement will play on five TV’s located in the main entrance foyer, at the back entrance by Sports Stores, in the hallway near the Aquatics Centre, in the main stairway, and upstairs near the arena viewing entrance. Each advertisement will show for six seconds approximately once every two minutes. Contracts run for the introductory rate of $100/month. Book a full year for a 15% discount!

For those signed on for a yearly contract, there is the option to upgrade for a bonus banner ad to be placed on the Col J.J. Parr Sports Centre’s sixth TV located at the arena entrances for an extra $500/year. This highly viewed TV displays the arena schedules for the Red and Blue arenas. Great exposure for your business! There are limited spaces available, so don’t miss out on this opportunity!

Please note all advertisements will be produced in-house at no charge with the option for one additional advertisement change on yearly contracts. Any other changes will result in a $30 design fee.

Contact us for more details.

See our Media Kit in PDF format.

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